We all know that an event technology has given organizers a better way to increase their efficiency and productivity. They can now optimize their time, energy, and budgets when it comes to planning, executing, and attending events. For the sake of this blog, let’s take the example of a lead retrieval app and see how both event professionals and attendees can break away from the traditional way of networking at events with business cards.
Lead retrieval apps and tools associated with it have replaced the classic way of networking at events. Not only is digital lead retrieval an attractive add-on for event organizers, sponsors and exhibitors, but it also helps companies effortlessly make the most of their sales and marketing efforts. With all the data in one CRM, both the marketing and sales team communicate seamlessly with each other and have an integrated campaigns. Below are the three main ways lead retrieval apps are reinforcing organization and client/prospect communication. We’ll also discuss how this technology can help you advance business efforts way beyond the event floor
1. A professional impression on potential clients with digital lead retrieval apps.
Your marketing team can look very unprofessional if not technophobic if there are a huge lists of names and fishbowls filled with business cards kept at your booth. If you use a digital lead retrieval app at your booth, you may come across as an organized and a tech-savvy team to your potential customers.
A digital lead retrieval app is easy to use and can be used to follow up with prospects. With a few swift taps on your tablet or smartphone you can collect all the required data and easily replace business cards or a pen and paper.Additionally, you will be able to deliver your pitch with confidence that your contact information is correct and you have all the required information to continue the conversation.
2. Availability of leads to marketing and sales in real-time
If you collect business cards at your events, you would know that organizing business cards and the list of potential customers after the event is over could take weeks, if not months. Also, these hard-earned leads can get lost while traveling between events. In comparison, an efficient lead retrieval app has the capability to store and scan vital information like names, email addresses, and phone numbers of prospects. This will allow you to access the information even after the event is over.
Information collected through lead retrieval app can facilitate a follow-up that occurs in hours, consequently retaining the brand in the prospect’s mind. The quick follow up also strengthens established relationships and allows sales to convert several leads into actual customers with personalized communication.
3. Marketing and sales work more closely and know the kind of leads the have
The real value of a leads cannot be determined just by glancing at the business cards collected at the event. A good lead retrieval app not only allows you to get all the basic information, but also has the capability to score lead and see the buyer’s journey. It enables the teams to take notes and make it easy for the sales team to know where and when to follow up with the potential prospects. With the precise information available in few clicks, it allows sales to have a more targeted approach. Targeted leads can maximize time for both the organization and clients.
In conclusion, a lead retrieval app can give your team, your attendees, and your exhibitors all the required tools to have a productive post-event follow-up.